An approach to social media marketing that is based on results.
Businesses use social media marketing (SMM) to connect with customers, raise brand awareness, and promote services where users spend most of their time – scrolling through their social feeds. Being active on social media platforms such as Facebook, Instagram, and Pinterest allows you to reach a larger audience while maintaining a strong social presence, critical for digital success.
One of the most effective ways for businesses and brands to promote their products and services is through social media marketing. With this type of digital marketing, your message gets out quickly, easily, and efficiently with little or no effort. A social media marketing company can guide you through the process of marketing on social media effectively and ensure your campaign is successful. PTE will assist you in achieving your social media marketing objectives and effectively promoting your brand, company, or organization.
Social media is a great way to market your brand and business and connect with your audiences or consumers personally. By showcasing your services, goods, and nonprofit’s platform on social media, you can easily reach the community and bring your offerings directly to social media users.
We provide a full-service social media management solution that includes, but is not limited to:
- Marketing Strategy for Social Media
- Content Creation & Creative Campaigns
- Design, Photography, and Videography for Social Media
- Paid and promoted social media management
- Management of social media channels
- Social measurement and analytics
- Community Management
- Brand and competitive social listening
- Influencer Strategy and Outreach Management
Your brand. Your story. We’ll Put It In Front Of The Right People.
We choose to be in social situations. Every single day. There are 2.5 billion Facebook users monthly, trillions of tweets, and an estimated 264 million #nofilter selfies. Everyone and their mother is sharing their #SundayFunday stories. You have to stand out in a sea of social media – it’s sink or swim. Worse yet, you’re a brand. No one visits Instagram to obtain a whitepaper.
You don’t need a deluge of tweets to stand out. It’s not a Netflix or lit-related campaign. You’ll need a team of seasoned social media marketers on your side who are up to date on the latest trends and constantly push your brand forward. Strategists and creatives who think in hashtags and speak in 280 characters or less.
The right social media marketing experts will delve deep into your target audience and industry and make it their mission to elevate your brand across all platforms and channels. In addition, you’ll need a social media agency to create content that inspires and achieves your objectives.
Our social media marketing experts will ensure to:
- Conduct extensive market research
- Identify the appropriate social media marketing platforms
- Analyze your audience’s behavior
- Craft engaging content
- Engage with your followers
- Run targeted social media ads
- Partner with industry influencers
- Optimize ALL social media pages
- Assure brand consistency across platforms
- A/B tests of your ad campaigns
- Scrutinize campaign results
- Optimize social media campaigns based on data
Exclusive Social Media Management
Social media is rated the second-most important form of digital marketing, yet more than one-third of companies don’t have a social media presence. This is due primarily to some businesses not having the time or means to invest in social media marketing.
We thoroughly research your industry and apply the most effective strategies to your social channels. This targeted content inspires your fans to engage with your business.
Customized social media management services include:
- Strategy and Development
- Paid Social Media Marketing
- Scheduled Growth Reporting
- Content Creation and Development
- Social Channel Setup and Verification
- Strategized Status Updates
- Follower Growth and Development
- Social Media Influencer Outreach
- 24/7 Channel Monitoring and Moderation
- Brand Reputation Management
- Custom Marketing Plan for Social Media
- Campaigns for Content and Creativity Campaigns for Content and Creativity
- Videography, photography, and design for social media Videography, photography, and design for social media
- Paid & Promoted Social Media Management Paid & Promoted Social Media Management
- Management of Social Media Channels Management of Social Media Channels
- Measuring and Analyzing Social Media Measuring and Analyzing Social Media
- Social Dashboards that are unique to you Social Dashboards that are unique to you
- Management of Communities Management of Communities
- Brand & Competitive Social Listening Brand & Competitive Social Listening
- Strategy and Management of Influencers Strategy and Management of Influencers
Our social media experts help you establish your business objectives, identify your target audience, create engaging and share-worthy content, and integrate your social media with all other aspects of your online presence. We tailor Social Media Marketing strategies specifically conceived for your brand and audience.
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Services for Social Media Marketing That Work
Our solid social media strategy aids you in achieving your true goal – selling a product or service – rather than simply being “good” at social media. It doesn’t matter if you get more Likes, views, or ‘engagement’ than your competitors if your products sit on the shelf or no one signs up. Our social media optimization services increase your social metrics and provide real, tangible benefits.
PTE assists you throughout the entire lifecycle of social media marketing:
- Set up your unique page or profile on various social media channels (that are relevant to your business) and keep them updated with relevant information.
- Create a weekly content calendar to drive engagement to the page and provide value to your visitors by conducting audience research and developing a content strategy.
- Define goals and create a promotion strategy to achieve them with a marketing strategy.
- Setup and Launch of a Campaign – Code execution, ad creative creation, and campaign setup
- Audit and Optimization of the Profile/Page – Examine the current state of the page and make it more user-friendly.
- To maximize engagement, develop a content strategy. Analyze what drew visitors’ attention and use that information to develop a strong future content strategy.
- Audit and Recommendations for Ad Accounts – Analyze existing campaigns and optimize accounts for maximum results (audit + recommendations + change implementation).
Copywriters who know what they’re doing + graphic designers who know what they’re doing + daily reporting
While content is the foundation of any marketing campaign, a strong design element is necessary to help catch people’s attention in today’s highly disruptive online marketing landscape. PTE provides not only social media marketing experts but also a team of talented writers and designers who collaborate closely with your marketing team to produce optimized campaigns.
Our certified copywriters will create original, shareable, and engaging content that is also platform-appropriate. It’s difficult to ignore or resist great content. Your readers will subscribe to your content offerings and share it with others on various platforms when you use our proven copywriting skills to create your online content.
Every social media platform caters to a different demographic and has its own ‘tone’ or ‘flavor.’ We understand how to adapt your brand’s style to each platform. For example – casual on Twitter, engaging on Facebook, formal on LinkedIn, Visual on Instagram, etc.
Graphic Designers with Creativity – Our award-winning and experienced graphic designers have created some incredible designs for our global clients, and they can do the same for you.
Daily Reporting and Social Media Monitoring – We offer a real-time reporting and tracking interface that lets you see detailed statistics. We’ll also keep an eye on all of your social media campaigns and keep you informed about the latest online trends in your industry, as well as what people are saying about you and how to respond quickly on social media. We’ll also provide you with comprehensive insights and other detailed reports as often as possible.
We can manage your social media platforms for you.
Because no two businesses are alike, we provide customized social media management services. Our team of award-winning strategists can create a plan tailored to your company. Whether you want to market your business on one social media network or five different ones, we have extensive experience managing the following channels:
Marketing on Facebook
One of the most popular and cheapest forms of online marketing is Facebook social media marketing. With our Facebook marketing services, you can deliver excellent customer service and drive traffic to your website. Our Facebook advertising experts determine your ideal marketing budget, fully manage your profile, optimize Facebook ads, clean up posts, and perform regular Facebook optimizations to extend your reach and establish your brand authority.
Marketing on Instagram
With Instagram marketing, you can reach out to more customers and create a community around your brand. Our Instagram advertising specialists will improve your company’s profile, deploy paid ads, create share-worthy images & content, and use Reels or IG stories to tell your brand’s story.
Partner with our Instagram marketing professionals and take advantage of our in-depth knowledge of social media analytics to improve your Instagram marketing strategy.
Marketing on Twitter
Twitter social media marketing is an excellent way to grow your company’s reputation. We use data-tracking tools to measure analytics, identify target audiences, and create organic or paid Twitter marketing strategies that personalize your company and drive traffic to your website. Our Twitter social media marketing team will create a clear action plan tailored to your goals.
YouTube Promotion
Statistics show that almost 90% of online shoppers learn about brands from YouTube videos. Increase the effectiveness of your YouTube social media marketing strategy to capture your customers’ attention and compel them to act. Our YouTube marketing agency can assist you in learning more about your target market, improving the quality of your videos, and creating YouTube content that resonates with your ideal customers.
Marketing on LinkedIn
Our LinkedIn marketing service is dedicated to building your professional brand across all social media platforms. The right LinkedIn social media marketing strategy sets your company apart from the competition. We manage your LinkedIn company page, craft valuable marketing posts, connect with industry leaders, and implement LinkedIn marketing best practices to ensure your LinkedIn social media marketing success.
Marketing on Snapchat
According to statistics, more than 238 million people use Snapchat daily for entertainment and communication. Snapchat social media marketing allows you to interact with more prospects and gain new followers. We offer hourly consultations to assist you in generating useful social media marketing ideas and ensuring that your Snapchat marketing tactics are effective.
Marketing on Pinterest
With our Pinterest social media marketing solutions, you can convert more browsers into customers. Our Pinterest marketing experts ensure that your pins are properly categorized, have text overlay on images, have compelling, keyword-optimized descriptions, and have strong CTAs. We also track your Pinterest analytics to see how well your pins are performing and how you can improve your Pinterest marketing campaign.
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Our Social Media Marketing Services have several advantages.
For both new and established businesses, social media marketing offer numerous benefits. Social media content marketing leads to increased search traffic, better SEO, healthier customer engagement, and improved brand loyalty with the proper social media marketing plan and campaign monitoring.
Are you still unsure about hiring our SMM agency? The following are some of the most important advantages of social media marketing that can help you make a decision:
Increased Online Presence
Social media marketing is evolving and adapting rapidly, and it is quickly becoming an invaluable online marketing tool for businesses. Facebook, Twitter, LinkedIn, and Instagram are just a few of the social media platforms that can help your company gain more exposure and interest. An effective social media content marketing strategy generates more engagements and social signals, such as likes and shares, allowing you to interact with a larger online community.
High Search Engine Ranks
Google and Bing incorporate updates, Tweets, profiles, and comments into their results pages, recognizing the value of social interaction. The more people share your content on social media, the more traffic your website receives and the higher your search rankings.
Targeting a Specific Audience
If your content doesn’t reach the right audience, it won’t generate conversions, no matter how valuable or engaging it is. You can identify and categorize your ideal customers using social media marketing by age, location, and online activities, among other factors. Our social media marketing experts identify and analyze your niche market to better understand your target customers’ online behavior and create content and ads relevant to their needs.
Increased Customer Contact
According to a study by the Global Web Index, about 54% of online users use social media platforms for product research. Furthermore, 49% of consumers rely on recommendations from social media influencers to find new brands. You can increase brand awareness and position your company in front of the right customers with a solid social media marketing strategy.
Control over the entire brand
Packages for social media marketing are suited to your specific needs and budget. This means you have complete control over your branding, budget, and content marketing strategy on social media. Learning how to use social media for marketing allows you to project a positive image to your target audience and keep your B2B social media marketing on track.
Increased Customer Confidence
You can create a thought leadership brand and deep, meaningful connections with your followers by learning how to use social media for marketing. Our social media marketing agency shares useful content and participates in online discussions about your company to remain in touch with your target market. We also use social media video marketing to highlight client testimonials, case studies, and other content that establishes the legitimacy of your brand. These strategies are essential for gaining consumer trust and developing close relationships with your fans.
Various Marketing Alternatives
Besides Facebook, YouTube, LinkedIn, TikTok, and Instagram, you can use other social media marketing channels to market your business. Other possible social media channels viable for your growth include WhatsApp, Messenger, WeChat, Tumblr, and Snapchat. To determine the most appropriate and profitable social media marketing platforms and techniques for your business, our social media marketing company conducts in-depth business reviews, audience analysis, and competitor benchmarking.
Profitability has improved
Small businesses and large corporations can benefit from social media marketing because it is a low-cost way to reach out to their ideal customers. You can use different social media platforms that best suit your audiences to promote your products and services at a low cost. Furthermore, one of the major advantages of social media marketing is that it allows you to reach an unlimited number of prospects in different locations without having to do additional work or incur additional costs.
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SOCIAL MEDIA PAID ADVERTISING
Are you looking for ways to increase your online visibility and reach while increasing traffic, engagement, leads, app installs, event registrations, and sales? We specialize in social media management for e-commerce brands, restaurants, and legal and entertainment industry clients. Let’s connect and talk about how our experienced team can help you reach and exceed your goals with our advertising services, whether you’re a small business owner or work for a Fortune 500 company.
Use Facebook, Instagram, Twitter, Pinterest Ads, and other social media platforms to reach your target audience effectively. There’s no “setting and forgetting” in this case. We take a hands-on approach with each client to ensure that campaigns are constantly optimized and yield positive results. Whether starting from scratch or already having ad accounts, we’re committed to helping you achieve and exceed your objectives.
Our social media advertising management services are detail-oriented, transparent, and conversion-driven. Deliverables include funnel development, audience research & targeting, custom audience creation, ad copywriting, creative asset direction, remarketing/re-targeting campaigns, reporting, analysis, testing, and optimization.
It’s about a lot more than just social media management.
Social media can be a lot, between posting content to please your fans and creating effective ads to please the algorithms. And that’s just the tip of the iceberg. Listening to followers, predicting new trends before they happen, and cultivating a large online community of people who care about your brand is part of SMM.
You’re not only adding 20+ years of experience to your team when you work with our social media marketing agency; you’re also adding skilled and dedicated professionals who live and breathe social strategy.
PTE’s social media connoisseurs go above and beyond to manage your online presence 24/7 – 3/65, focusing on expanding opportunities for your brand to gain support and grow. Explore the various tactics that could become a part of your marketing strategy when working with our team.
Your customers are on social media, so you should be on it too.
Facebook’s used by 79% of internet users in the United States, followed by Instagram at 32% and Twitter at 24%. Because of this captive audience, social media is one of the simplest and most effective ways to build a brand or establish a devoted following. It’s also useful for building personal brands and establishing yourself as an industry expert.
However, social media consumes a significant amount of time in our daily routines. Believe it or not, managing and growing a brand or entity on social media is very time-consuming. Most social media marketers spend several hours weekly, if not daily, on social media. To top it off, you must think about your competition.
Every competitor you have is most likely using social media to gain an advantage over you. As a result, you can’t just sit back and watch your followers drift away. You also can’t afford to devote three hours a day to it. So now is the time to start making life easier for yourself.
Allow us to assist you in discovering what truly resonates with your target audience and keeping you connected even on the busiest of days. Follower engagement, social listening, and relationship building are all skills that our social media team possesses. We’re ready to help you take your social media to the next level. Are you one of them?
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