no locations{"id":10196,"date":"2023-09-01T01:04:25","date_gmt":"2023-09-01T08:04:25","guid":{"rendered":"https:\/\/ptedesigns.com\/?p=10196"},"modified":"2024-02-07T01:18:20","modified_gmt":"2024-02-07T09:18:20","slug":"how-much-do-google-ads-cost","status":"publish","type":"post","link":"https:\/\/ptedesigns.com\/blah-blah-blog\/how-much-do-google-ads-cost\/","title":{"rendered":"How Much Do Google Ads Cost?\u00a0"},"content":{"rendered":"

What is the cost of advertising with Google Ads?<\/b><\/h2>\n

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First, what are Google Ads?<\/span><\/strong><\/h4>\n

Google Ads<\/a> is Google’s pay-per-click (PPC) advertising platform. It is possible to create ads, bid on simple or long tail keywords and set a maximum amount per click for your ads.<\/span><\/p>\n

Google Ads utilizes an auction system that takes place in real time. Let’s say you bid on a keyword, and your bid is higher than your competitor’s. When users search for this specific keyword, Google displays your ad at the top of the results page. It comes up with a little tag indicating that it is a paid result.<\/span><\/p>\n

The best thing about advertising on Google is that you don’t pay for the ad placement; you only pay when someone clicks on your ad. Using Pay Per Click can quickly expand your brand’s reach by placing it on the first page of major search engines like Google.<\/span><\/p>\n

There are also various options to choose from. You can set average daily and monthly PPC budgets depending on the campaign. This means you can run your Google Ads campaign without reviewing your daily ad budget or monthly Google Ads spend.<\/span><\/p>\n

However, you should remember that as an elite SEO services provider<\/a>, we always like to remind our clients that PPC is and forever will be just a marketing expense, while SEO, on the other hand, is a marketing investment that will outlive any PPC budget. Anddd, it is imperative to note that paid advertising costs will always continue to rise as new competitors who are willing to spend more enter the arena.<\/p>\n

So, How do Google Ads work?<\/span><\/strong><\/h4>\n

To understand how much Google Ads cost, you first need to understand how they work. Doing so can help you set a realistic budget for your Google Ads campaigns.<\/span><\/p>\n

The Google Ads auction determines your PPC ad placement and cost. The ad auction begins when someone searches for something on Google. If the search query involves keywords advertisers are bidding on, eligible ads go to auction.<\/span><\/p>\n

During the ad auction process, your ad placement and cost per click (CPC) are determined by Adwords intelligence. Your ad is given an Ad Rank score, which is very simple: (Your maximum CPC bid) x (Your ad’s Quality Score)<\/span><\/p>\n

Why use Google Ads for marketing products and services?<\/span><\/strong><\/h4>\n

You may not get a 200% dollar-for-dollar ROI on Google Ads, but there are several other benefits of running a Google Ads campaign, including:<\/span><\/p>\n

1. Improved visibility \u2014 <\/span><\/strong>Any digital marketing campaign aims to get in front of potential customers. Due to Google’s massive reach, you reap the benefit of advertising to a large audience. Plus, since your ad copy usually ranks before organic results, it’s the first thing your prospects see\u2014and click. This is a huge advantage and an excellent way to win new customers.<\/span><\/p>\n

2. You only target interested customers \u2014 <\/span><\/strong>With PPC ads, you only target qualified users who have the intention to buy. You also only pay if people interact with your ads.\u00a0<\/span><\/p>\n

3. It’s extremely flexible \u2014 <\/span><\/strong>You decide your ad spend, how long you want to run your ads, who you want to target, what type of ad you want (e.g., video, shopping, display, search, local, or discovery), and what type of pricing model you want (e.g., PPC, CPM, CPV, or CPA).\u00a0<\/span><\/p>\n

4. The results come in quickly \u2014 <\/span><\/strong>Compared to traditional channels like SEO, which take a couple of months to show results, Google Ads work instantly. Sure, you’ll see better results if you work on both strategies together, but regardless of whether you have an SEO strategy, Google Ads will still make your product or service visible in front of your prospects at the right moment. It’s important to recognize that while Google Ads (PPC) can yield quick results, they should be viewed as a marketing cost rather than an investment like SEO<\/a>.<\/span><\/p>\n

5. You get actionable insights \u2014 <\/span><\/strong>Advertisers can see how their target audience interacts with their ads, get analytics on which specific keywords get the most interest, what ad copy gets the most impressions and interactions, and learn more about the target demographic that clicks on their ads.\u00a0<\/span><\/p>\n

Factors that impact Google Ads pricing<\/span><\/strong><\/h3>\n

As mentioned above (and precisely why we’ve written this guide), there is no simple or one-size-fits-all answer to the question of how much Google Ads will cost your business. Google Ads pricing varies depending on your industry, customer lifecycle, current trends, and how well you manage your account.<\/span><\/p>\n

Industry \u2014 <\/span><\/strong>The industry has the biggest influence on Google Ads pricing. For example, the business services vertical (legal, accounting, real estate, etc.) is one of the more competitive verticals in Google Ads, which generally translates to higher costs per click (CPC) and costs per lead (CPL). This is due to the nature of the professional services industry: one new client could yield upwards of $1,000\u2013$10,000 depending on your business, so a CPC of $10 is a small price to pay for that client.<\/span><\/p>\n

Customer lifecycle \u2014 <\/span><\/strong>You also have to take into account the lifecycle of your customers. For bigger ticket offerings, it takes longer for potential clients to move through the decision-making process, and your business needs to stay top-of-mind throughout that journey. This may involve multiple visits to your website, a content download or two, participation in a webinar, and more before taking that final step.<\/span><\/p>\n

Current trends \u2014 <\/span><\/strong>Neither consumer trends nor online advertising platforms are ever at rest. It’s important to keep up with what’s happening in your industry and within your niche\u2014sentimentally and empirically. Take COVID, for example. At the height of the pandemic, the average cost per click for the apparel industry was about $1.40. It dropped to $0.70 in April, when average conversion rates increased, and then ended at $0.89 in May.<\/span><\/p>\n

How to optimize your Google Ads campaign<\/span><\/strong><\/h4>\n

You’ll want to ensure your campaign is optimized to maximize your return. Here’s what you can do:<\/span><\/p>\n